According to a study done by Essence Magazine and Vision Critical Group, African American Women spend nearly twice as much on skin care annually than the general market.  According to Mikki Taylor, Beauty and Cover Director for Essence, “Essence’s Smart Beauty research confirms that African American Women are confident and aspirational, embracing and celebrating their unique beauty to the fullest.” She also states that, “As trendsetters, African American Women enjoy the beauty experience and are loyal customers, who trust prestige brands to deliver the quality they expect.”

Highlights of the Smart Beauty IV  Conference –

• African American Women spend 80% more on cosmetics annually and nearly twice as much on skin care product than other markets.
• The African American Women is Self Confident and describes herself as intelligent, independent, attractive, ambitious, sexy and fabulous more than other markets.
• When it comes to what the African American Woman purchases – It must reflect her personal style, be a brand that she trust, offer high quality ingredients and be suited to her personal needs.

Thank you Essence Magazine for continuing to be the leader,  when it comes to Style and Beauty for African American Women.

To Your Beauty,

Juliette Samuel,

Esthetician/President-NYRAJU Skin Care

www.blackskincareguide.com